EXPERIENCE OMAHA
USING MY OWN PHOTOS, I'VE CREATED A CAMPAIGN TO ADVERTISE OMAHA'S PARKS AND THEIR CLOSURES, EXTENDING THE REACH OF NEBRASKA PARKS. THIS INITIATIVE INCLUDES DESIGNING MERCHANDISE AND ESTABLISHING A UNIQUE IDENTITY TO RAISE AWARENESS AND APPRECIATION FOR THESE NATURAL SPACES.
SCOPE
Campaign
Personality
Brand Identity
FROM THESE FIVE PICTURES, I CHOSE THE THREE THAT HAD THE MOST POTENTIAL. I THEN INCORPORATE THEM INTO REGULAR POSTCARDS. THEY WOULD WORK AS REGULAR MERCHANDISE FROM OMAHA PARKS RECREATION PUBLIC PROPERTY. WITH THESE DESIGNS I COULD MOVE FORWARD INTO THE SECOND PART OF THE PROJECT.
I CAME UP WITH A CAMPAIGN NAMED EXPERIENCED OMAHA, WHICH RESEMBLES THE LOGO OF OMAHA PARKS RECREATION PUBLIC PROPERTY, BUT FITS BETTER WITH MODERN CAMPAIGN FROM THE CITY. THIS CAN BE SEEN NOT ONLY ON THE SIMPLIFIED IMAGE AND ON THE CHOSEN COLORS AND FONT. I ALSO CREATED SOME INDIVIDUAL MERCH FOR THE CAMPAIGN THAT CAN FIT WITH PARK EXPERIENCE.
HAVING AN IDENTITY STABLISHED FOR THE CAMPAIGN, IT WAS TIME TO SEE IT IN ACTION. UTILIZING THE POSTCARD DESIGNS, I DESIGN MERCHANDISE THAT COULD BE FIND IN THE PARKS GIFT SHOP ADVERTISING NOT ONLY THE EXPERIENCE OMAHA CAMPAIGN, BUT ALSO THE PARKS ITSELF. THE CHOSEN PARKS TO HAVE THIS WERE INDIAN CAVE, FONTANELLE FOREST, AND WILDLIFE SAFARI AS THOSE ARE THE PARKS WITH THE MOST TRAFFIC.
