PURE PROTEIN
FOR THIS PROJECT I CREATED A LOGO DESIGN FROM SCRATCH. USING THE INITIAL SKETCHES, I CHOSE THE BEST ONE TO TAKE IT ONTO THE COMPUTER.IN THE COMPUTER I WORKED ON MAKING THE LOGO REFINED AND ADDING DETAIL. THE NEXT STEP BECAME ON WORKING ON THE PACKAGING.
SCOPE
Logo Creation
Inovation
Balance
FOR THIS PROJECT, I HAD TO CREATE A PRODUCT THAT HAS GROWN IN POPULARITY: PROTEIN SHAKES. I DESIGNED A CONCEPT THAT INSPIRED MODERNITY AND SIMPLICITY. I DECIDED TO TAKE A DIFFERENT APPROACH BY TURNING THEM INTO JUICES THAT OFFER PROTEIN WITH A REFRESHING TASTE. THE COLORS WERE CHOSEN BASED ON THE SOURCE OF THE PROTEIN, WITH EACH JUICE FEATURING A DIFFERENT TYPE OF PROTEIN.
ONCE THE IMAGE OF THE BRAND WAS STABLISHED I HAD TO DECIDE WHAT CONTAINER THE JUICES WOULD HAVE. ORIGINALLY I DECIDED TO USE CANS, BUT TO STAY WITH THIS HEALTHY IDEA, I DECIDED TO USE PLASTIC BOTTLES INSTEAD. LETTING THE VIEWER SEE THE PRODUCT. THIS GIVES THE BRAND A SENSE OF HONESTY.
