OMAHA FC
WELCOME TO OUR EXCITING PROJECT FOCUSING ON THE CREATION OF A BRAND IDENTITY FOR A MLS TEAM! IN THIS ENDEAVOR, WE'LL BE DELVING INTO THE WORLD OF SPORTS BRANDING, DESIGNING EVERYTHING FROM THE TEAM'S LOGO TO THEIR UNIFORMS AND BEYOND. JOIN US AS WE EMBARK ON THIS JOURNEY TO CREATE A COMPELLING AND COHESIVE BRAND THAT FANS WILL PROUDLY RALLY BEHIND. LET'S KICK THINGS OFF AND SCORE BIG WITH OUR DESIGN IDEAS.
SCOPE
Team Branding
Logo Design
Brand Identity
I DESIGNED THE LOGO CREST FOR OUR MAJOR LEAGUE SOCCER (MLS) TEAM LOCATED IN OMAHA, WITH A FOCUS ON FITTING IN WITH THE LEAGUE'S OVERALL AESTHETIC. I CHOSE A COLOR PALETTE OF RED, WHITE, AND BLACK. THESE COLORS ARE LESS COMMON IN THE LEAGUE. THE TYPOGRAPHY I USED IS A CLASSIC SPORTS STYLE THAT ADDS A MODERN FLAIR. THE DESIGN TO MEET THE LEAGUE'S STANDARDS AND REPRESENT OUR TEAM'S IDENTITY AND MODERNITY EFFECTIVELY.
